top of page

PROFESSIONAL
BIOGRAPHY

I've built my career at the intersection of strategy, creativity, technology, and people. From helping startups find their footing to leading marketing initiatives within large institutions, I've realized my strength is moving fluidly between communicating big picture visions and translating that into hands-on execution. My experience spans brand strategy, digital experience design, customer journey development, content creation, web design, analytics, and marketing operations, giving me a holistic understanding of how every touchpoint contributes to the outcomes that matter most.I'm just as comfortable leading cross-functional teams, mentoring creatives, and aligning stakeholders as I am jumping into the work myself, whether that's producing a video, refining a website, building a workflow, or uncovering insights in the data. Whatever the day holds, I love the opportunity to embrace complex challenges with curiosity and bring people together around the ideas that make organizations stronger and more effective at serving their communities. What drives me? Rising to the occasion to solve problems, create experiences people remember and build systems that empower teams to do their best work is when I know I've done my job well.

3E230636-9ABE-477E-8DF8-B250B5F7E31D_1_201_a.jpeg

Skills & Expertise

Creative Direction
Marketing Strategy
Design Proficiency
Core Software
    People say I’m… Results-driven & well-organized Strategic and a problem-solver Self-Motivated and efficient Extremely collaborative Fun to work with!
  • Market Positioning
  • Content Ecosystems
  • Audience Growth
  • Channel Strategy
  • Product Marketing
    Skills Graphic Design Market Research Branding SEO UX Design Data Analysis Public Relations Web Design SEM Copy Writing Project Management PPC Email Marketing Multimedia Production Product Design Social Media Partnerships
    Software MindBody Miro Microsoft Suite & 365 Microsoft Suite Niche Pandora Ads Pinterest Business PeachJar ProCreate Reclique CORE SalesForce SGA Software Slate Social Bakers Sprout Social Spotify Ads Survey Monkey Shopify WordPress Whatagraph Wix Youtube Ads Airtable Adobe Creative Suite Asana Bitly Braze Buffer Canto Canva Capcut Constant Contact Daxko Emma Elementor Facebook Business Figma Google Ads Hootsuite HubSpot Trello WordPress Later LinkTree LastPass MailChimp

TREEFORT MUSIC FEST • THE MODERN HOTEL • IDAHO FILM • CLOUD 9 BREWING • BNDRY HOUSE • BACK [2] BACK • LOST GROVE BREWING • AMOR ONE - BOBBY GAYTAN • BABY DADDY • RAD COLLECTIVE • CLOUDEST SPEAKER • TENNVNT PRODUCTIONS • A1 ENTERTAINENT • BOISE PUNK FLEA • SECOND RODEO CLOTHING • CAME FROM THE GRAVE

BAI BOI VTG • PAO CACAO • SOLD TWICE THREADS • PINK SKY VINTAGE • TANTA • CAFE MI CASITA • POKED TO PIECES • AMEENAS • WAL.ART • CARNESSA LYNN • HUDSON POWDER CO. • SECTOR SEVENTEEN • PODER OF IDAHO • COOKIE PARTY • PCMX • IORC • MCKENNA ESTEB • LOBO LARA • IDAHO FILM SOCIETY • KAY CHULA DESIGNS

KISMET SPOT AGENCY • AGENCY FOR NEW AMERICANS • AFRICAN COMMUNITY DEVELOPMENT • CAMPFIRE MUSIC COLLECTIVE • ROOTS OF MEXICO • LATINO CONSERVATION WEEK • IDAHO SIERRA CLUB • OVEN LOVIN • PACE FOR PEACE 5K • WALK THE TALK • BALLET FOLKLORIO • FEMME VON FOLLIES • RAIZ DEL SUR • LATINX PRIDE

23%

Social

500+

Attendees

25%

Prints

50+

Partners

08%

Convrt.

2024 — PRESENT

Creative Director at BNDRY

Driving creative vision for a Boise cultural agency. Spearheaded immersive events for 500+ attendees and managed high-level brand identity and visual strategy for a network of 50+ collaborators.

2022 — 2026

Marketing Communications Manager at BSU

Directed cross-functional teams and integrated marketing strategies. Optimized digital assets and print campaigns, resulting in a 23% social growth and 25% improvement in cost-per-impression.

2020 — PRESENT

Marketing Coordinator at Treasure Valley YMCA

Directing comprehensive marketing and communication strategies in Boise, ID. Managing brand consistency and outreach initiatives across multiple channels to drive community engagement and support.

2018 — PRESENT

Design & Marketing Specialist at Press Cult

Providing freelance graphic design and strategic marketing services for diverse clients delivering high-impact visual solutions and market positioning. PREVIOUSLY: Social Media Manager at AllSocial (2019 — 2020). Outreach & Marketing at Upward Ventures (2016 — 2019).

READY FOR THE NEXT IMPACT?

Download full CV for detailed project history

bottom of page